(c) Reminder Advertising: This type of advertisement is adopted by companies when they visualise that their products are moved into maturity and saturation stages (or when sales are declining). ADM does not make products that are typically sold to final consumers; it makes business-to- business products. Course Hero is not sponsored or endorsed by any college or university. Planning for mass selling involves strategy decisions about: A. what is to be said to the target customers. determine the kinds of advertising needed. Sears advertises its "DieHard" auto batteries as "even better than your original battery." Maintain Customer Relationship 60) In its advertisements, Timex promotes its affordable and sturdy watches. The main objective of ADM's television commercials is to build goodwill for the company and to improve relations with current and prospective shareholders. A. Canada bans any advertising targeted directly at children. Price reductions given to channel members to encourage them to advertise or otherwise promote a firm's products locally are called ________. To increase a firm's market share by 20 percent--this year. The commercials are much higher quality ads than most local lawn mower dealers could afford by themselves. ADM is engaged in: Which of the following is NOT a concern in selecting the advertising media to use? A) Advertising is unsuitable for explaining any new features that a product might have. In the United States, the federal regulatory agency that has the power to control deceptive advertising and require corrective advertising is the: A firm has run a comparative ad, and a competitor immediately complained that the claims made by the ad are deceptive. The _____ type of competitive advertising aims for immediate buying action. *** 21) Which of the following is true as a difference between digital media advertising and TV advertising in the United States? Which of the following statements is(are) TRUE regarding government's role in regulating advertising? An advertiser cannot use an actor to represent a consumer. Ad spending for television in the U.S. in 2015 was about: Ad spending for radio in the U.S. in 2015 is about: Ad spending for magazines in the U.S. in 2015 was about: Which of the following advertising media would be best for achieving the widest reach? Direct-mail advertising is the top-ranked advertising medium used today. Consider the following scenario: You create a meeting request in Microsoft Outlook. Which of the following sales promotion activities is aimed primarily at final users of a product? Sales promotions have increased because of competition in emerging markets. Sales increase during the period of the promotion and then remain at a higher level than they were at the start of the promotion. The stage of the adoption process in which persuading ads for a product work best is ________. BENSALEM, Pa., Jan. 5, 2021 /PRNewswire/ -- Law Offices of Howard G. Smith reminds investors of the upcoming January 11, 2021 deadline to file a … They are dependent on the advertiser and have a mixed viewpoint. Is the creative approach consistent with that used by the competition? Which of the following statements about direct-mail advertising is most likely true? Which of the following advertising headlines is MOST oriented toward stimulating PRIMARY demand? Unlock to view answer. "Be sure the media match your target market.". Does the creative approach use a dramatic execution style? When a firm's president appears in TV testimonial ads to assure customers, employees, and stockholders that the firm is making a fast recovery from some problem, this is: Which of the following is the BEST example of "institutional advertising? Because consumers are becoming less and less price-sensitive, the use of sales promotion is increasing. When a previous visitor to Amazon.com returns to the site, the online retailer will instantly know whether that visitor made a previous purchase based on the ___________ it placed on the visitor's computer during the first visit. Be sure the media match your target market.". Industrial customers who lack the resources to attend in-person trade shows. He encourages consumers to "...try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. In such a case. This is: In its ads, General Mills highlights the advantages of its Milk 'n Cereal breakfast bars over Kellogg's breakfast bars. "See your Hewlett Packard dealer to learn how an affordable portable printer can make business travel easier.". A manufacturer of computer printers has decided to add scanners to its line. audience than advertising that is flexibile and artistic. In the U.S., jewelry stores spend about ______ percent of their sales dollars on advertising. Which of the following sales promotion activities is aimed primarily at wholesalers and retailers of a product? Which of the following is the LEAST appropriate advertising objective? 59) Which of the following is one of the primary goals of reminder advertising? By Anne Breiling In a Nov. 19 piece in the Sentinel regarding the mission bell removal recommendation, the following quotes are found: “The mission bells are a constant reminder … the indirect type of competitive advertising. objectives These commercials provided by the manufacturer for local use are an example of: What is the objective of pioneering advertising? It has a better yield than mass media like advertising It permits personalization It accounts for a large proportion of U.S. direct marketing spending All of the answers listed are correct It has high target-market selectivity 5 Gillette razors are priced using several pricing strategies. 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